Published on July 7th, 2013 | by Patrick Doyle0
BBC Puts 3D TV Programming On Hiatus
The BBC has decided to put a halt on its plans for 3D programming for at least the next 3 years, reports the RadioTimes .
Apparently, consumer uptake of the technology has been lagging behind projections and, of those who have invested in 3D televisions, a lot aren’t watching 3D broadcasts. Of the estimated 1.5 million 3D television owners in the UK, only about half watched the Olympics opening ceremony in 3D, one of the BBC’s biggest broadcasts last year.
“Watching 3D is quite a hassly experience in the home”
The Beeb’s head of 3D Kim Shininglaw partly-blamed the hassle of watching 3D television for the poor viewing figures:
“Watching 3D is quite a hassly experience in the home. You have got to find your glasses before switching on the TV. I think when people watch TV they concentrate in a different way. When people go to the cinema they go and are used to doing one thing – I think that’s one of the reasons that take up of 3D TV has been disappointing.”
3D programming at the BBC will continue until the end of 2013 with the Doctor Who Christmas Special being one of the last programmes in 3D from the broadcaster for the next few years.