Published on September 10th, 2013 | by Mick Brennan0
Coca Cola Advert Allows Viewers To Tweet To TV
A Romanian Coca-Cola ad appears to have broken new ground enabaling between Twitter and TV by including live tweets during an ad. The ad includes a subtitle bar that allows Coca-Cola to run tweets that consumers sent with the hashtag #LetsEatTogether.
The tweets were edited by ad agency MRM Worldwide. Five to seven customer tweets made their way into the ad placement.