Technology

Published on September 10th, 2013 | by Mick Brennan

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Coca Cola Advert Allows Viewers To Tweet To TV

A Romanian Coca-Cola ad appears to have broken new ground enabaling between Twitter and TV by including live tweets during an ad. The ad includes a subtitle bar that allows Coca-Cola to run tweets that  consumers sent with the hashtag #LetsEatTogether.

The tweets were edited by ad agency MRM Worldwide. Five to seven customer  tweets made their way into the ad placement.



 

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About the Author

Michael Produced Irelands first Computer game and technology dedicated tv show called "Game On" for Channel 6 Ireland in 2006 and is the Founder of the website Techtv101.com and also Sportsnewsireland.com. Michael has been working in the television industry for the past 16 years with the roles of Producer/ Director, Camera Operator and Editor.



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