Published on January 24th, 2014 | by Michael Ormonde0
Youtube Content ID Problems Continue
Back in December, we reported on an influx of copyright claims against numerous youtube personalities, all related to the rollout of more stringent content ID matching on the Google owned site. Since then, the furore around this issue has somewhat died down, but that doesn’t mean it has gone away.
The subject of one such claim was Terry Cavanagh, creator of universally lauded indie title VVVVV. Back in December, Cavanagh tweeted the following:
Uh, I’m sorry, WHAT? Apparently my own video trailer of VVVVVV has a copyright claim against it? pic.twitter.com/sQfGyBBpxg
— Terry (@terrycavanagh) December 17, 2013
The claim came from a company called Indmusic – “YouTube’s Largest Music Network, allowing independent music content creators to monetize their YouTube views without sacrificing creative control or rights to their content.” Cavanagh immediately disputed the claim, and waited for it to be resolved. Apparently, Indmusic have now rejected it, and immediately reinstated the claim:
I disputed it and waited for them to resolve it – and they’ve now rejected it and reinstated the claim: pic.twitter.com/oj97kPvPxW
— Terry (@terrycavanagh) January 24, 2014
This is a prime example of the inherent flaw in Youtube’s Content ID system. The majority of any video’s views come in the first weeks of the video’s lifespan. When a content claim is made against a video, all revenue for that video is immediately given to the claimant for the duration of the dispute, even if the dispute is resolved in favour of the original uploader. So the original uploaded loses out on revenue when his or her video would be most profitable, and there are few, if any, repercussions for false copyright claims.
This issue continues to bubble away under the surface, and a resolution will surely only come when this is raised before a legal body to provide clarity on the situation.