Movies & TV

Published on February 1st, 2015 | by Val Farrelly

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Super Bowl Ads and Movie Trailers 2015

This Sunday is Super Bowl Sunday in America. That’s the equivalent of an All-Ireland Final in American Football. It is far and away the most watched TV event of the year in America. Last year’s Super Bowl was watched by an average of 111.5 million viewers, which set a new TV record. According to Nielsen’s numbers five of the last six Super Bowls have broken the previous record for most watched broadcast in US TV history.

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The game between the Seattle Seahawks and the New England Patriots will be interrupted roughly every five minutes for two minutes of adverts.   Most years, the adverts are more entertaining than the game itself (or at least the first three hours of it).

This year, as has been the case for the last few years, the big movie studios are going to be throwing trailers into those multi-million dollar ad slots. The cost of a 30 second ad during this year’s Super Bowl is a staggering $4.5 million, but for that price you get your ad in front of over 100 million pairs of eyeballs (1 in 3 Americans) – an unheard of audience for any other US TV broadcast.

Several big summer movies have already been confirmed as advertisers during the Super Bowl, including “Jurassic World” and “Terminator Genisys”.

Deadline compiled a list of the movies that are already confirmed to have Super Bowl commercials:

  • Lionsgate – The Divergent Series: Insurgent (Pregame)
  • 20th Century Fox –  Kingsman: The Secret Service (Pregame)
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  • Disney – Tomorrowland
  • Universal – Jurassic World, Ted 2, MinionsSeventh Son
  • Paramount – Terminator Genisys, The SpongeBob Movie: Sponge Out Of Water

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There could always be a late addition or two to this list as the last few spots available are bought and some companies cancel their ads.   Go Daddy’s ad which featured a cute puppy being sold by a horrible puppy breeder was met with howls of protest on social media after they unveiled it this week and they were forced to pull the ad as a result. You can watch the pulled ad here: http://youtu.be/blDezzNEX3E

Many movie fans will be disappointed that there aren’t trailers for some of the most eagerly anticipated movies on the calendar, like Avengers: Age of Ultron, Batman v Superman: Dawn of Justice, Furious 7 or Star Wars: The Force Awakens, but many of these movies are so big they don’t need a high profile Super Bowl ad to raise public awareness of them.

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About the Author

Val has worked in a variety of roles in TV & Film in Ireland and the US for over a decade. He has worked with companies ranging from start-ups to the Canadian equivalent of the BBC. Most recently he has been writing pilots for TV shows in Los Angeles. A long-time comic and movie geek, he is also the world’s worst living gamer, having been being afflicted with the eye-hand coordination of a stroke-afflicted sloth since the days of programming 8-bit games in BASIC on a Commodore VIC-20 as a child.



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