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Published on April 21st, 2015 | by Mick Brennan

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‘Mobilegeddon’ Has Arrived For Google Search

Google have made a major change in how its  search algorithms rank web search results today, prioritizing websites that have been optimized for mobile viewing . Business Insider has aptly named the latest update “Mobilegeddon”. This change will affect mobile searches in all languages worldwide and will have a significant impact on search results making it easier for users to get relevant, high quality search results that are optimized for their devices.

Websites must now be designed so they load quickly on mobile devices. Content must also be easily accessible by scrolling up and down — without having to also swipe to the left or right. It also helps if all buttons for making purchases or taking other actions on the website can be easily seen and touched on smaller screens.

To check if your site is mobile-friendly, you can examine individual pages with the Mobile-Friendly Test or check the status of your entire site through the Mobile Usability report in Webmaster Tools. If your site’s pages aren’t mobile-friendly, there may be a significant decrease in mobile traffic from Google Search until the website is made more ‘mobile-friendly’.

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About the Author

Mick Brennan

Michael Produced Irelands first Computer game and technology dedicated tv show called "Game On" for Channel 6 Ireland in 2006 and is the Founder of the website Techtv101.com and also Sportsnewsireland.com. Michael has been working in the television industry for the past 16 years with the roles of Producer/ Director, Camera Operator and Editor.



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