Published on April 21st, 2015 | by Mick Brennan0
‘Mobilegeddon’ Has Arrived For Google Search
Google have made a major change in how its search algorithms rank web search results today, prioritizing websites that have been optimized for mobile viewing . Business Insider has aptly named the latest update “Mobilegeddon”. This change will affect mobile searches in all languages worldwide and will have a significant impact on search results making it easier for users to get relevant, high quality search results that are optimized for their devices.
Websites must now be designed so they load quickly on mobile devices. Content must also be easily accessible by scrolling up and down — without having to also swipe to the left or right. It also helps if all buttons for making purchases or taking other actions on the website can be easily seen and touched on smaller screens.
To check if your site is mobile-friendly, you can examine individual pages with the Mobile-Friendly Test or check the status of your entire site through the Mobile Usability report in Webmaster Tools. If your site’s pages aren’t mobile-friendly, there may be a significant decrease in mobile traffic from Google Search until the website is made more ‘mobile-friendly’.